Fendi was launched in 1925 by Adele and Edoardo Fendi as a fur and leather shop in Rome, Italy.
Since 1946, the five second generation sisters (Paola, Anna, Franca, Carla and Alda) joined the company.Karl Lagerfeld joined Fendi in 1965 and became the Creative Director for fur and women’s ready-to-wear (launched in 1977). Karl Lagerfeld remained at Fendi until his death in 2019.
Silvia Venturini Fendi, daughter of Anna, joined in 1994 and is the Creative Director for accessories and men’s lines.
In 2001, Fendi became a multinational brand and a member of the LVMH Group.
Fendi has bested several iconic designer bags such as the Baguette, Peekaboo, DotCom and 2jour.